Police in Norfolk will breathalyse every driver they stop as part of a new Christmas crackdown.

The campaign, which runs from December 1 to January 1, aims to highlight the dangers of driving under the influence of alcohol and drugs and will see officers conduct checks across the county.

National Highways has also provided extra funding to purchase drug wipes, enhancing the force's ability to detect drug-impaired drivers.

Those caught will face severe penalties which could include imprisonment, an unlimited fine and a driving ban.

Chief inspector Vicky McParland said: “The message is simple – do not drive under the influence.

“It is important to note that alcohol and drugs can stay in your system for longer than you may realise.

"You could still be under the effects of drugs for days after you have consumed them.

“Losing your licence has a huge impact on your life.

"Your car insurance costs will rise dramatically and if you have to drive for work, you could lose your job and it may even affect your ability to travel to other countries.”

To promote safer travel options, the campaign encourages people to consider public transportation, taxis, or asking friends and family for a lift.

The £2 bus fare cap, valid until December 31, also offers an affordable option.

READ MORE: New signage to be installed at Norfolk accident blackspot

Lawrence Seager, regional safety programme manager from National Highways, added: “The statistics make it clear: driving whilst under the influence of drink or drugs drastically increases the risk of causing a collision. 

"However, research shows that there is still a misconception that driving under the influence of drugs is acceptable. 

"I hope the messages within this campaign help road users to understand that is not the case.”

Anyone wishing to report drink or drug driving anonymously can do so by calling Crimestoppers on 0800 555 111.